Map the client universe, catch the triggers that create mandates, and reach the decision-maker.
The client list your firm should actually be working, built from evidence. Latency maps every company that fits what you do, by activity, size, geography and structure, and ranks them by the fee potential each one genuinely carries.
Every client sits inside a network of suppliers, partners, sponsors and advisers, and most of them are companies you could act for too. Latency maps that network from filings, ownership and shared directors, so each account you already have becomes a route into the ones next to it.
Reach the person who buys what you sell, not the company’s main address. Latency combines registry filings with professional media profiles to identify every relevant person at an account, and who among them actually approves the kind of work you do.
Personalisation only works when you have something specific to say. Latency holds the detail behind each prospect, its accounts, its structure, its people and the events it has just filed, so every message opens with a fact about that company rather than a line about your firm.
Size your market from the companies in it, and see how much of it you already serve. Latency counts every company that fits your services and every company you act for, so the addressable market and your share of it are both lists of names.
Your existing clients generate new work constantly; the difficulty is knowing when. Latency watches the companies you already act for and surfaces the events that create mandates, so partners can go back to a client with a specific reason rather than a courtesy call.