Market mapping

Consulting

Go from an open client question to a bottom-up, evidence-backed answer.

Use cases

Answer any client question withunparalleled private market intelligence.

01

Find and prioritise potential clients

The client list, built from evidence rather than from a conference attendee sheet. Latency’s granular activity search maps your whole addressable market, segmented by vertical, size and geography, with full registry coverage, so the practice works a real universe.

  • Define each vertical the way you sell
  • Full registry coverage of mid-sized private companies
  • Layer on the situations you are hired for
  • Prioritise by fee potential and capacity to pay
  • Every company with its decision-maker
02

Map markets and value chains, sized bottom-up

The market study, drafted in an afternoon. Latency builds the market company by company, every operator and what it bills, and lays out the chain around it: who supplies, who transforms, who distributes and who serves the end customer.

  • Size, growth and concentration from filed accounts
  • Every operator named, with its figures
  • Each stage of the chain identified
  • Where the margin actually sits
  • Auditable as a client deliverable
03

Conduct commercial due diligence

The market side of a diligence, answered in days. Latency establishes how many players the market really has, what they bill in aggregate, how it has behaved over time and how concentrated it is, and where the target sits inside it.

  • Exactly how many operators exist
  • Aggregate revenue, year by year
  • Concentration and the length of the tail
  • The target’s real share and its direction
  • Auditable, and ready on a deal timetable
04

Benchmark your clients against their competitors

Show your client where they really stand. Latency builds the peer set from companies that genuinely compete with them and compares the numbers line by line, so the conversation moves from opinion to a specific gap, and to what the competitors are doing about it.

  • Peers chosen on real activity and size
  • Growth, margin and productivity on one basis
  • Gaps quantified, and widening or closing
  • What peers are doing differently
  • Inefficiencies turned into a work programme
05

Define expansion strategies for your clients

Answer your client’s question of where to go next with evidence instead of a workshop. Latency sizes every market they could enter from the companies inside it, and shows what comparable players did when they made the same move.

  • Each candidate market built bottom-up
  • The precedent, and how it turned out
  • Acquire, partner or build, with candidates named
  • Adjacent activities as well as geographies
  • Options compared on identical terms
06

Find and analyse suppliers and partners for your clients

Review who your client buys from and works with, and find better options. Latency searches by what a company actually does, then reads its accounts, its ownership and its legal record, so quality and risk are on the table before a contract is signed.

  • Screen current suppliers for financial fragility
  • Alternatives by capability, geography and size
  • Each candidate judged on real numbers
  • Hidden dependencies inside a group
  • The right person to contact at each