Market intelligence

Corporate Strategy

Track competitors, size the markets you could enter, and decide where to expand next.

Use cases

Decide where to compete next withunparalleled private market intelligence.

01

Map and monitor competitors

Find out who your competitors really are, and which of them matter. Latency identifies every company doing what you do, ranks them by how much they genuinely compete with you, and then keeps you across what each one is doing.

  • Competitors found by what they actually do
  • Ranked on activity, geography and size overlap
  • Filed accounts as they land
  • Registry events: deals, control, new investors
  • Hiring, traffic, new sites and press
02

Define market expansion strategies

Decide where to expand by looking at what comparable players already did. Latency shows which adjacent activities and geographies others moved into, how they got there, by acquisition or organically, and what happened to their numbers afterwards.

  • Trace the path of players like you
  • Revenue and margin before and after each move
  • Separate moves that scaled from those that stalled
  • Each destination market sized bottom-up
  • Buy, partner or build, with candidates named
03

Find and analyse suppliers and partners

Find the suppliers and partners worth working with, and check the ones you already depend on. Latency searches by what a company actually does, then reads its accounts, its ownership and its legal record to show quality and risk before you commit.

  • Search by capability, activity, geography, size
  • Financial health straight from filed accounts
  • Charges, insolvency filings and control changes
  • Screen your current suppliers the same way
  • The right person to speak to
04

Map your business ecosystem

Understand how your market actually works. Latency maps the activities around yours, the companies in each one and the role each plays, where it sits in the value chain, what it sells and which customer it serves, so decisions rest on structure.

  • Every stage of the chain identified
  • The role each player takes
  • Adjacent markets sized bottom-up
  • Who serves which customer, and where offers overlap
  • The incumbents that matter at each stage
05

Benchmark your company against peers

See how you really perform against the companies you compete with. Latency compares growth, margin and efficiency line by line against peers built from filed accounts, and extends the comparison to your team, including where talent comes from and where it goes.

  • Growth, margin and productivity on one basis
  • Peers chosen on real activity and size
  • Gaps made specific, not a generic score
  • Talent flows in and out of peers
  • Year by year, so trends are visible
06

Measure your real TAM, SAM and SOM

Size your market by counting the companies in it. Because Latency lets you segment on quantitative and qualitative criteria at once, TAM, SAM and SOM stop being top-down estimates and become lists of named companies you can count and address.

  • Each layer defined by real qualifying criteria
  • Company count and revenue for every segment
  • Layers as lists of real companies
  • Re-cut the criteria and figures update
  • Defensible in a board pack
07

Identify strategic acquisition opportunities

A generation of owners is reaching retirement without a successor, and most of those companies will never appear in a process. With full coverage of financial and qualitative data, Latency finds the ones worth acquiring before anyone brings them to you.

  • Full registry coverage of small private companies
  • Succession signals read from filings
  • Quality checked before you approach
  • Strategic fit assessed at the same time
  • Owner and decision-maker identified