Define the ICP, find every account that matches it, and reach the right person with context.
Build the prospect list with precision, and with the companies other tools cannot see. Latency covers every registered company, including those with no website and no digital footprint at all, and lets you filter on size, performance and team.
Qualify a prospect before it reaches a rep’s calendar, and arrive at the meeting already informed. In seconds you have the company’s real size, what it actually does, who it competes with and how its team is built.
Find the person to contact, not the company switchboard. Latency brings together the officers filed at the registry and professional media profiles to give you every relevant person at a company, with their profile, email and phone where available.
Personalisation only works when you actually have something specific to say. Latency holds the detail, the numbers, the team, the events and the transactions, that lets every message reference something real about that company, across a whole list.
Size the opportunity by counting the customers in it. Latency turns TAM, SAM and SOM into lists of named companies with the revenue behind each layer, so a business plan, a quota and a pricing decision rest on something countable.
Cut the market whichever way the team is organised. Latency lets you segment every potential customer by size, location, activity, business model, ownership or performance, and re-cut it whenever the structure changes, because the data supports any slice.
Your existing customers keep changing, and most of those changes are a reason to sell them more. Latency watches your client base and surfaces the moment a company grows, buys, expands or takes on investment, so account teams act on evidence.
Most accounts weaken long before they cancel, and the evidence is public. Latency tracks the filed accounts, ownership and activity of every customer you hold, and flags the ones whose business is deteriorating while there is still time to act.